Legal

Effective date: July 4, 2026 · Last updated: July 4, 2026

1 · Terms of Service

These Terms of Service (the “Terms”) are a binding agreement between BookBridge (“BookBridge”, “we”, “us”) and the business or person creating an account or using the Service (“you”, the “Customer”). By creating an account, claiming a listing, or using the Service, you agree to these Terms. If you use the Service on behalf of a business, you represent that you are authorized to bind that business.

1.1 The Service

BookBridge is a booking layer that lets AI assistants discover your business and request appointments on behalf of their users. Bookings are fulfilled through the channel appropriate to your business: a connected scheduling provider’s API, automated interaction with your public online scheduler, an automated telephone call placed by our AI voice assistant, or completion by a member of our operations team. Every booking request passes through an explicit confirmation step before any appointment is created, changed, or cancelled.

1.2 Accounts and listing claims

• You must provide accurate information when creating an account and keep your credentials confidential. You are responsible for activity under your account.
• Claiming a business listing asserts that you own or are authorized to manage that business. We verify ownership (for example, by sending a code to the business’s public phone number) before a claim grants booking control. We may remove or reassign claims made in error or bad faith.
• You may connect third-party scheduling accounts (such as Cal.com or Google Calendar), or use BookBridge's built-in scheduler. You represent that you are authorized to connect any account you connect, and you can disconnect it at any time. Credentials are stored encrypted (Section 3.6).

1.3 Plans, fees, and billing

• Paid plans are billed monthly in advance through our payment processor, Stripe. We do not store your card details.
• Some bookings are additionally billed per successful booking (“metered fees”) — currently voice-agent bookings and human-completed bookings on the Scale plan. Metered fees accrue only when an appointment is actually booked, and are invoiced with your monthly cycle.
• Plan limits (locations, booking channels, included volumes) are enforced by the Service and described at the time of purchase. We may change pricing with at least 30 days’ notice; changes apply from your next billing cycle.
• Taxes are your responsibility where applicable. Refunds are governed by the Refund Policy (Section 4).

1.4 Bookings, confirmations, and your obligations

• The Service creates, reschedules, and cancels appointments only after an explicit confirmation of each request. You are responsible for honoring appointments the Service books for you, and for the accuracy of your services, hours, and locations.
• Booking demand originates from third-party AI assistants and their users. We do not guarantee any volume of bookings, and we are not a party to the underlying transaction between you and your customer.
• Where fulfillment requires interacting with your public scheduler or calling your published phone number, you authorize us to do so on your behalf for the purpose of completing bookings you have enabled.

1.5 Automated communications — consent, hours, and opt-out

• Prior express consent. Our AI voice assistant places automated, artificial-voice calls only to phone numbers for which we hold documented prior express consent. By providing your business phone number during signup or when claiming your listing and accepting these Terms, you expressly consent to receive automated calls and text messages from BookBridge at that number for booking coordination, scheduling changes, and account verification. We record when and how each consent was granted. Numbers without documented consent are never auto-dialed — those bookings are completed by a human operator instead.
• Disclosure. The assistant identifies itself as an automated assistant at the start of every call. Call transcripts are retained as the record of the booking (Section 3.2). Calls are not audio-recorded.
• Calling hours. Automated calls are placed only between 8:00 AM and 9:00 PM in the destination's local time.
• Revoking consent. You may revoke consent at any time — in the dashboard, by emailing us, or simply by saying "stop calling" or "take us off your list" during a call. Revocations take effect immediately and the number is added to our internal do-not-call list.
• Text messages. We send one-time verification codes (for example, to verify listing ownership) to business phone numbers. By initiating verification you consent to receive these messages. Message and data rates may apply; reply STOP to opt out. These are transactional messages, not marketing.

1.6 No healthcare use — medical and dental excluded (for now)

1.7 Intellectual property

• We own the Service, including all software, models, designs, and documentation. These Terms grant you a limited, non-exclusive, non-transferable right to use the Service during your subscription.
• You own your data. You grant us a license to host, process, and transmit it as needed to operate the Service (including passing booking details to your connected scheduling provider and to the AI assistant that requested the booking).
• You may not reverse engineer, resell, or white-label the Service without our written agreement, and you may not use it to build a competing directory of booking-capability data.

1.8 Third-party services

The Service interoperates with services we do not control — scheduling providers you connect, the AI assistants that send booking requests, our payment processor, and our telephony provider. Their availability and terms are their own. We are not responsible for their acts or omissions, though we choose and supervise our subprocessors with care (Section 3.4).

1.9 Disclaimers

Beta service. BookBridge is offered as a beta: features may change, be interrupted, or be withdrawn as we develop the Service, and service levels are not guaranteed during the beta period.

THE SERVICE IS PROVIDED “AS IS” AND “AS AVAILABLE.” TO THE MAXIMUM EXTENT PERMITTED BY LAW, WE DISCLAIM ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT. AUTOMATED BOOKING INVOLVES THIRD-PARTY SYSTEMS AND HUMAN CONVERSATION; WE DO NOT WARRANT THAT EVERY BOOKING ATTEMPT WILL SUCCEED OR BE ERROR-FREE.

1.10 Limitation of liability

TO THE MAXIMUM EXTENT PERMITTED BY LAW: (a) NEITHER PARTY IS LIABLE FOR INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, OR FOR LOST PROFITS, REVENUE, OR DATA; AND (b) OUR TOTAL LIABILITY ARISING OUT OF THE SERVICE IS LIMITED TO THE AMOUNTS YOU PAID US IN THE TWELVE (12) MONTHS BEFORE THE EVENT GIVING RISE TO THE CLAIM. NOTHING IN THESE TERMS LIMITS LIABILITY THAT CANNOT BE LIMITED BY LAW.

1.11 Indemnification

You will defend and indemnify us against third-party claims arising from (a) your business’s goods or services, (b) data you submit in violation of Section 1.6 or the Acceptable Use Policy, or (c) your violation of law or of the rights of a third party.

1.12 Suspension and termination

• You may cancel at any time; cancellation takes effect at the end of the current billing period (see Refund Policy).
• We may suspend or terminate access for material breach of these Terms, non-payment, or use that risks harm to the Service, other customers, or the public. Where practical we will notify you and give you an opportunity to cure.
• On termination we will make your data available for export for 30 days, after which it is deleted per our retention schedule (Section 3.5).

1.13 Governing law and disputes

These Terms are governed by the laws of the State of Utah, USA, excluding its conflict-of-laws rules. The state and federal courts located in Utah have exclusive jurisdiction, and each party consents to personal jurisdiction there. Before filing any claim, the parties will attempt in good faith to resolve the dispute informally for 30 days from written notice.

1.14 Changes to these Terms

We may update these Terms. For material changes we will give at least 14 days’ notice by email or in-product notice. Continued use after the effective date constitutes acceptance. The “Last updated” date above always reflects the current version.

2 · Acceptable Use Policy

You may not use the Service to:

• Operate, register, or take bookings for a medical, dental, or other human-healthcare practice, or submit protected health information or other special-category data (Section 1.6);
• Claim a business you do not own or lack authority to manage, or circumvent ownership verification;
• Generate fake, fraudulent, or bad-faith bookings, or use the voice assistant to contact any party for a purpose other than fulfilling a genuine booking request;
• Probe, disrupt, or overload the Service or its integrations; scrape the directory; or attempt to access another customer’s data;
• Cause automated calls or texts to be placed to any number without the documented consent Section 1.5 requires, or otherwise violate any applicable law — including the TCPA and other telemarketing, consumer-protection, and anti-spam laws — or infringe anyone’s rights.

We may throttle, suspend, or terminate accounts that violate this policy.

3 · Privacy Policy

This policy describes what we collect, why, and the choices you have. It covers the BookBridge website, dashboard, and API.

3.1 What we collect

3.2 How we use it

• To operate the Service: resolve booking requests, obtain confirmation, place bookings via API, browser, phone, or our operations team, and keep records of what was booked and confirmed;
• To verify listing ownership and secure accounts;
• To bill subscriptions and metered usage;
• To monitor reliability, prevent abuse, and satisfy legal obligations.

Voice-call transcripts exist to document what was agreed on a booking call; they are visible to the business the call concerned and to our operations staff for support. We do not use your data or your customers’ data to train AI models, and we do not sell personal information or share it for cross-context behavioral advertising.

3.3 Our roles

For account and billing data we act as a data controller. For the booking data of your customers that we process on your behalf, we act as your processor/service provider: we process it only to deliver the Service and per your instructions.

3.4 Subprocessors and disclosure

We disclose personal information only to these subprocessors, to the scheduling provider and AI assistant involved in a booking you enabled, when required by law, or in a merger/acquisition (in which case this policy continues to apply until amended with notice).

3.5 Retention

• Account and business data: for the life of the account plus 30 days after termination (export available during that window);
• Booking records, confirmations, and audit logs: up to 7 years, as business records;
• Call transcripts: 24 months, then deleted;
• Verification codes: expire within 15 minutes and are purged thereafter;
• Logs: up to 90 days.

3.6 Security

Integration credentials are encrypted at rest with AES-256-GCM envelope encryption under rotating keys. Passwords are hashed with scrypt. API access uses scoped tokens; every write passes an explicit confirmation gate; webhooks are signature-verified and replay-protected; account actions are recorded in an audit log. No system is perfectly secure — if we learn of a breach affecting your data we will notify you without undue delay and as required by law.

3.7 Your rights and choices

• You can access, correct, export, or delete your account data by contacting us (Section 5) or using the dashboard.
• If you are an end customer whose booking was made through the Service, contact the business you booked with, or contact us and we will assist or forward the request.
• Depending on your jurisdiction (e.g. GDPR, UK GDPR, CCPA/CPRA) you may have rights to access, deletion, correction, portability, and to opt out of sale/sharing — we do not sell or share personal information as those laws define it. We will not discriminate against you for exercising these rights. Authorized agents may submit requests with proof of authorization.

3.8 Cookies

The marketing site sets no cookies and runs no third-party analytics or ad trackers. The dashboard sets a single, essential, signed session cookie to keep you logged in. Because we use no non-essential cookies, there is no cookie banner to click.

3.9 Children

The Service is for businesses and is not directed to children under 16. We do not knowingly collect children’s data; if you believe we have, contact us and we will delete it.

3.10 International transfers

We are based in the United States and process data there. Where we receive personal data from other jurisdictions we rely on appropriate safeguards, including standard contractual clauses with subprocessors where applicable.

3.11 Changes

We will post updates here and, for material changes, notify account holders by email or in-product notice at least 14 days before they take effect.

4 · Refund Policy

4.1 First subscription payment — 14-day guarantee

If BookBridge isn’t right for you, email us within 14 days of your first subscription payment and we will refund it in full, no questions asked. This applies once per business.

4.2 Renewals and cancellation

• You can cancel any time from the dashboard or by email. Cancellation stops future charges and takes effect at the end of the current billing period; you keep access until then.
• Renewal payments are not refunded pro-rata for partial months, except where required by law or in the situations below.

4.3 Metered booking fees

Per-booking fees (voice and human-completed bookings) compensate real per-booking costs and are non-refundable once the appointment has been booked — with one exception: if we booked something materially different from the confirmed request (wrong time, wrong service, wrong business), we will credit or refund that booking’s fee.

4.4 Billing errors and downtime

• Duplicate charges, charges after a confirmed cancellation, or other billing errors are refunded in full — tell us within 60 days of the charge.
• If a Service outage on our side prevents bookings for a prolonged period during a billing cycle, contact us; we issue fair-use credits or partial refunds at our reasonable discretion.

4.5 How to request

Email [email protected] from your account email with the business name and the charge in question. Refunds are returned to the original payment method, normally within 5–10 business days of approval.

5 · Contact

Questions about these terms, privacy requests, or refunds:

• General & legal: [email protected]
• Privacy requests: [email protected]
• Billing & refunds: [email protected]